Saturday, January 20, 2018

sm@rt newsletter

By Yahoo! and Mindshare

Multicultural marketing has become an important priority for leading brands today, and with good reason. Ethnic minorities now represent $2.5 trillion in buying power, and that number continues to grow. In fact, the Hispanic and Asian populations within the US have experienced a 43% increase since 2000. Additionally, 7 in 10 ethnic minorities state that ethnicity is a significant part of their identity. 

Below you will find four downloads that offer insights:

Hispanic Webinar presentation by Yahoo, CLICK HERE.

NOTE: The goal of the sm@rt newsletter is to provide our readers with access to the best information, data, consumer behavioral purchase habits and prescriptive analytics created by professionals in the advertising, marketing and multimedia industries that can assist them in enhancing their multicultural communication campaigns. Some of the content may be freely distributed and copied. Others must follow the originator's copyright guidelines that appear in each article and must be given appropriate acknowledgment.


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