Saturday, January 20, 2018

sm@rt newsletter

Social Marketing networks are powerful tools for all businesses…

Marketing in Social Networks has captured the attention of professionals, and become the hot topic of the moment. As a result, B2B entrepreneurs are asking themselves how best to make Social Networks work harder for their companies.

Being active in Social Networks is a required strategy for all entities that are seeking for ways to position themselves, strengthen brands, and generate new customers and prospects by using this marketing and advertising phenomenon. According to a recent survey from the Collective Agency, 90 percent of marketers are looking for new online tools, and 62% of them expect to increase their investments in Social Media in the coming six months.

Social Media Networks are here to stay. But not all marketers understand how to get tangible results and measurable returns on their investments; and while many marketers are heavily committed to B2C tactics, B2B marketers are still on the sidelines. Yet, it isn’t that difficult to tap this potential for growth.

A fully digital marketing approach for B2B requires the integration of tools and apps that are dynamic, a relevant blog, interesting Landing Pages, online PR and a diligent selection of the right Social Media Networks. All of it has to be fully aligned and seamlessly connected, so as to deliver your core message to business associates and consumers alike.
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Social Media Networks also play an important role in new decision-making process and the solid positioning of brands. B2B executives – as decision-makers – know that its important to manage Social Media Networks in order to favorably impact their brands and create interactive Web communities, identify potential new costumers and influence buyers.

Source: PuroMarketing Magazine by Monic Paul 2011

NOTE: The goal of the sm@rt newsletter is to provide our readers with access to the best information, data, consumer behavioral purchase habits and prescriptive analytics created by professionals in the advertising, marketing and multimedia industries that can assist them in enhancing their multicultural communication campaigns. Some of the content may be freely distributed and copied. Others must follow the originator's copyright guidelines that appear in each article and must be given appropriate acknowledgment.


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